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Service 04

Paid Advertising

Performance-first campaigns built around your CAC targets. Every element — audience, creative, offer, landing page — engineered to work as one system.

−62%
Average CAC reduction
4.2×
Average ROAS
3
Platforms mastered
CAMPAIGN DASHBOARD
LIVE
ROAS
4.2×
CAC
↓62%
PLATFORM PERFORMANCE
Google Ads78% conv. rate
Meta Ads62% conv. rate
LinkedIn Ads45% conv. rate

The Problem

80% of ad spend is wasted. We know exactly where yours is going.

Bad audiences. Generic creatives. Broken attribution. Landing pages that don't convert. Most paid campaigns leak money at every stage. We rebuild from first principles — audience, creative, offer, and page all aligned to one goal: the lowest possible CAC.

Most campaigns target audiences that are 3× too broad

Generic stock-photo creatives underperform by 40–60%

Broken attribution means optimizing for the wrong conversions

Landing pages misaligned with ad messaging lose 70% of clicks

Our Approach

How we work.

01
Week 1

Audit & Intelligence

Full audit of existing campaigns, spend analysis, competitor ad intelligence, and audience research.

02
Week 2

Campaign Architecture

Campaign structure designed from scratch around your funnel, CAC targets, and platform-specific best practices.

03
Week 3

Creative & Landing Pages

Ad creative strategy, copy, and landing page optimization — all aligned to one conversion narrative.

04
Week 4

Launch & Baseline

Controlled launch to establish a performance baseline and identify winning variables early.

05
Ongoing

Optimise & Scale

Weekly bid adjustments, creative refreshes, audience expansion, and monthly P&L reporting.

What You Get

Everything included.

01

Competitor Ad Intelligence

Complete teardown of competitor campaigns — their audiences, creative hooks, offers, and landing pages — so you can outflank them.

02

Campaign Architecture

Full-funnel campaign structure built for your specific CAC targets — not a generic template copied from a course.

03

Creative Strategy & Copy

Ad creative direction, copy, and design across every format: search, display, social, and video.

04

Landing Page Optimization

Your landing pages redesigned or A/B tested for maximum conversion rate — aligned to every ad's specific message.

05

Cross-Platform Attribution

Multi-touch attribution setup so you know which channels, campaigns, and creatives are actually driving revenue.

06

Weekly Optimisation + P&L Report

Bid strategy, audience refinement, and creative rotation weekly. Monthly P&L with clear commentary on every decision.

Real Results

−62%
Average CAC reduction
4.2×
Average ROAS
38%
Avg. landing page CVR uplift

Our Google Ads CAC dropped 62% in 3 months. They restructured everything from audience to landing page. Night and day difference.

JL
James L.
CMO, E-commerce Brand

Pricing

Transparent. No surprises.

Starter

$1,500/mo

1 platform, serious results

1 platform managed
Ad spend up to $10k/mo
Campaign architecture & setup
Monthly P&L report
Creative direction (4 ads/mo)
Bi-weekly review call
Get Started
Most Popular

Multi-Channel

$3,500/mo

3 platforms, compounding ROI

Google + Meta + LinkedIn
Ad spend up to $30k/mo
Full creative production
Landing page optimization
Cross-platform attribution
Weekly optimisation + calls
Get Started

Full Stack

$6,000/mo

All channels + creative team

All platforms including YouTube
Unlimited ad spend managed
Dedicated creative team
Video ad production
CRO & A/B testing
Daily optimisation, weekly CEO call
Get Started

FAQ

Common questions.

Still have questions? We'd love to talk through your specific situation.

Ask us anything

We charge a flat monthly fee, not a percentage of ad spend. This means we're incentivized to reduce your CAC, not increase your spend. Our fee is separate from your ad budget.

For Google and Meta: minimum $3,000/mo ad spend for statistically meaningful results. For LinkedIn: minimum $5,000/mo due to higher CPCs.

Most clients see meaningful improvements within 60–90 days. The first 30 days are baseline establishment and structure optimization. Compounding improvements come in months 2–4.

Yes — Multi-Channel and Full Stack packages include creative strategy, copywriting, and ad design. Video production is included in Full Stack or available as an add-on.

We pause and restructure immediately — not gradually tweak. If something isn't working after 2 weeks of data, we diagnose the root cause (audience, creative, offer, or page) and fix it systematically.

Ready to start?

Let's talk about
your Paid goals.

30-minute discovery call. We'll audit your current situation and map out exactly where we can move the needle.

Book a Call hello@citeara.com